Our Story
SIRELI, is more than just a jewellery brand—it's a celebration of love, craftsmanship, and the stories that make each relationship unique.
SIRELI was founded by Levon Bakalian, with dual expertise as a master jewellery designer and diamond setter of over 21 years. Levon's passion for creating meaningful, romantic pieces is deeply rooted in his Armenian heritage and he brings an unmatched eye for fine detail to every piece he creates.
We specialise in bespoke engagement rings, wedding rings, and fine jewellery, servicing clients across Australia and internationally.
Our clients are not just customers—they are partners in the journey. From hand-picking the diamonds to co-creating the design, Levon warmly guides you through every step, ensuring your vision comes to life with the utmost care. This intimate and rare-to-find process is the competitive advantage that sets SIRELI apart and creates the perfect harmony of beauty and structural integrity. Each piece is meticulously designed, hand-crafted and engineered in-house, allowing our clients full transparency from concept to completion.
SIRELI’s values are anchored in Craftsmanship, Transparency, Exclusivity, Heritage, and Quality—ensuring that each piece is as transcendent as the love it symbolises.
At SIRELI, we believe in more than just jewellery—we believe in creating a masterpiece that tells your love story.
SIRELI presents the majesty of fine detail.
The SIRELI Commitment
Elevating Luxury, Embracing Excellence
At SIRELI we are proud that every piece is designed and made in Australia. We have an unwavering commitment to transparency, superior craftsmanship, innovation, and unparalleled quality – and this is at the heart of everything we do.
We are deeply passionate about using our expertise and decades of industry knowledge to guide our clients though the education process of diamonds, gemstones and precious metals, to ensure that they are involved in every step of the process.
Levon personally sources every diamond to maximise value, preserve integrity and celebrate rarity.
This is the SIRELI promise; that every piece is impassioned with uniqueness and handcrafted to perfection. Your happiness defines the essence of luxury in every facet of our brand.
The Majesty of Fine Detail Awaits You
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Designed and Made in Australia
Sireli is a proudly Australian jewellery brand, designing, crafting, and diamond-setting unique, high-quality pieces with precision and creativity.
Handcrafted to Perfection
Instantly recognisable for its timeless elegance and romance, Sireli pieces are handcrafted to perfection and a true symbol of sophisticated beauty.
Expert Artisans Since 2003
Elevated by a masterful dual skillset in diamond setting and jewellery design, each artisan Sireli piece is a celebration of individuality and love.
Ethically Sourced Diamonds
Sireli’s diamonds are ethically sourced with a commitment to social responsibility, ensuring each piece is one the wearer can truly be proud of.
սիրելի | /ˈsi-rɛˈ-li/
SIRELI
/n./ Armenian: “Dearest, Beloved.”