Fragrance
Spritz yourself in romance with MAISON 21G and SIRELI’s enchanting collaboration, where fragrance and jewellery come together to leave a trail of irresistible allure.

Designed and Made in Australia
Sireli is a proudly Australian jewellery brand, designing, crafting, and diamond-setting unique, high-quality pieces with precision and creativity.

Handcrafted to Perfection
Instantly recognisable for its timeless elegance and romance, Sireli pieces are handcrafted to perfection and a true symbol of sophisticated beauty.

Expert Artisans Since 2003
Elevated by a masterful dual skillset in diamond setting and jewellery design, each artisan Sireli piece is a celebration of individuality and love.

Ethically Sourced Diamonds
Sireli’s diamonds are ethically sourced with a commitment to social responsibility, ensuring each piece is one the wearer can truly be proud of.

սիրելի | /ˈsi-rɛˈ-li/
SIRELI
/n./ Armenian: “Dearest, Beloved.”